Digital Retail Environments - New paths to purchase

This course helps you understand how consumers shop in the digital world. You will learn to map online customer journeys, use CRM effectively, and develop strategies across social media, multichannel, and omnichannel retail platforms.

  • Duration

    42 Hours

  • Mode of Learning

    Hybrid / Online

  • Fee

    40,000 INR

Skills Developed

  • Consumer Behavior Analysis: Understand online shopping patterns and decision-making.

  • CRM & Customer Retention: Use tools to build long-term customer relationships.

  • Digital Marketing Strategies: Plan and implement social media, multichannel, and omnichannel campaigns.

  • Brand Psychology: Analyze emotional connections between consumers and brands.

  • Consultative Skills: Develop actionable recommendations for enhancing digital retail experiences.

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